:root {
  --cream: #fffaf3;
  --paper: #fffdf8;
  --ink: #171412;
  --muted: #5e554d;
  --tomato: #f04b3f;
  --butter: #f8e36d;
  --blue: #a9d8f5;
  --pink: #ff9acd;
  --pistachio: #b9d986;
  --lilac: #c9a7ff;
  --line: rgba(23, 20, 18, .14);
  --soft-line: rgba(23, 20, 18, .08);
  --shadow: 0 18px 44px rgba(71, 43, 23, .09);
  --container: 1500px;
  --pad-x: clamp(48px, 5.1vw, 86px);
  --section-y: clamp(42px, 4.7vw, 76px);
  --radius-lg: 28px;
  --radius-md: 20px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: "Space Grotesk", system-ui, sans-serif;
}
a { color: inherit; text-decoration: none; }
button, input { font: inherit; color: inherit; }
button { cursor: pointer; }
img { display: block; max-width: 100%; }

.section-shell {
  width: min(var(--container), 100%);
  margin: 0 auto;
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
}

.site-header {
  width: min(var(--container), 100%);
  height: 92px;
  margin: 0 auto;
  padding: 0 var(--pad-x);
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 36px;
}
.logo {
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(29px, 2.7vw, 42px);
  letter-spacing: -.075em;
  line-height: .82;
}
.nav-links {
  display: flex;
  gap: clamp(34px, 4vw, 58px);
  font-weight: 800;
  font-size: 15px;
}
.nav-links span { font-size: 12px; margin-left: 4px; }
.header-actions {
  justify-self: end;
  display: flex;
  align-items: center;
  gap: 20px;
}
.icon {
  width: 28px;
  height: 28px;
  border: 0;
  background: transparent;
  position: relative;
}
.icon.search::before {
  content: "";
  position: absolute;
  width: 16px;
  height: 16px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  left: 2px;
  top: 2px;
}
.icon.search::after {
  content: "";
  position: absolute;
  width: 10px;
  height: 2px;
  background: var(--ink);
  rotate: 45deg;
  right: 3px;
  bottom: 6px;
}
.icon.account::before {
  content: "";
  position: absolute;
  inset: 3px 8px auto;
  height: 9px;
  border: 2px solid var(--ink);
  border-radius: 50%;
}
.icon.account::after {
  content: "";
  position: absolute;
  left: 5px;
  right: 5px;
  bottom: 3px;
  height: 12px;
  border: 2px solid var(--ink);
  border-top-left-radius: 14px;
  border-top-right-radius: 14px;
  border-bottom: 0;
}
.icon.bag::before {
  content: "";
  position: absolute;
  inset: 8px 5px 3px;
  border: 2px solid var(--ink);
  border-radius: 3px;
}
.icon.bag::after {
  content: "";
  position: absolute;
  left: 10px;
  top: 3px;
  width: 8px;
  height: 8px;
  border: 2px solid var(--ink);
  border-bottom: 0;
  border-radius: 8px 8px 0 0;
}
.icon.bag span {
  position: absolute;
  top: -7px;
  right: -7px;
  min-width: 18px;
  height: 18px;
  display: grid;
  place-items: center;
  border-radius: 999px;
  background: var(--pink);
  color: #fff;
  font-size: 11px;
  font-weight: 900;
  z-index: 2;
}

.hero {
  width: min(var(--container), 100%);
  min-height: 650px;
  margin: 0 auto;
  padding: clamp(26px, 3.3vw, 48px) var(--pad-x) clamp(26px, 3.5vw, 54px);
  display: grid;
  grid-template-columns: minmax(360px, .72fr) minmax(680px, 1.28fr);
  align-items: center;
  gap: clamp(34px, 5vw, 76px);
}
.hero-copy {
  position: relative;
  z-index: 5;
}
.hero h1 {
  margin: 0;
  font-family: "Archivo Black", sans-serif;
  font-family: "Cooper Black", "Bookman Old Style", Georgia, serif;
  font-size: clamp(76px, 6.4vw, 116px);
  line-height: .92;
  letter-spacing: -.035em;
}
.hero h1 span { color: var(--tomato); }
.hero-copy p {
  max-width: 360px;
  margin: 36px 0 30px;
  font-size: clamp(18px, 1.25vw, 22px);
  line-height: 1.48;
  font-weight: 600;
}
.primary-cta {
  display: inline-flex;
  align-items: center;
  gap: 24px;
  padding: 18px 27px;
  border-radius: 999px;
  background: var(--tomato);
  color: #fff;
  font-weight: 900;
  font-size: 16px;
  box-shadow: 0 11px 22px rgba(240, 75, 63, .18);
  transition: translate .22s ease, box-shadow .22s ease;
}
.primary-cta:hover { translate: 0 -3px; box-shadow: 0 16px 28px rgba(240, 75, 63, .22); }

.hero-stage {
  min-height: 575px;
  position: relative;
}
.hero-main {
  position: absolute;
  left: 0;
  top: -1%;
  width: min(740px, 73%);
  z-index: 2;
  mix-blend-mode: multiply;
  filter: drop-shadow(0 30px 34px rgba(73, 48, 17, .12));
}
.hero-float {
  position: absolute;
  z-index: 3;
  object-fit: contain;
  mix-blend-mode: multiply;
  filter: drop-shadow(0 20px 24px rgba(61, 35, 18, .1));
}
.hero-keyring {
  width: min(210px, 23%);
  right: 2%;
  top: -4%;
  rotate: 4deg;
}
.hero-mug {
  width: min(250px, 28%);
  right: 0;
  top: 43%;
  rotate: -3deg;
}
.scribble-note {
  position: absolute;
  right: 24%;
  top: 26%;
  margin: 0;
  z-index: 4;
  font-size: 20px;
  line-height: 1.05;
  font-weight: 900;
  rotate: -11deg;
}
.scribble-note::after {
  content: "";
  display: block;
  width: 52px;
  height: 20px;
  margin-top: 3px;
  border-bottom: 3px solid var(--ink);
  border-radius: 50%;
}
.floaty { animation: floaty 5.6s ease-in-out infinite; }
.slow { animation-duration: 6.5s; }
.slower { animation-duration: 7.2s; }
@keyframes floaty {
  0%, 100% { translate: 0 0; }
  50% { translate: 0 -10px; }
}

.featured,
.color-mood,
.character-story,
.bundles {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
}
.section-heading {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 24px;
  margin-bottom: 28px;
}
.section-heading h2,
.color-mood h2,
.character-story > h2 {
  margin: 0;
  font-size: 15px;
  line-height: 1;
  letter-spacing: .34em;
  text-transform: uppercase;
  font-weight: 900;
}
.section-heading a {
  font-weight: 900;
  font-size: 15px;
}

.product-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(28px, 3vw, 44px);
}
.product-card {
  min-height: 410px;
  position: relative;
  padding: 0 26px 26px;
  border-radius: 26px;
  border: 1px solid rgba(23, 20, 18, .12);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  overflow: hidden;
  box-shadow: 0 12px 28px rgba(82, 48, 19, .07);
  transition: transform .22s ease, box-shadow .22s ease;
}
.product-card:hover { transform: translateY(-5px) rotate(var(--tilt, 0deg)); box-shadow: var(--shadow); }
.product-card.butter { background: linear-gradient(145deg, #fff2a8, #fff8dc); }
.product-card.blue { background: linear-gradient(145deg, #d9f0ff, #f4fbff); }
.product-card.pink { background: linear-gradient(145deg, #ffd8e9, #fff2f7); }
.product-card img {
  position: absolute;
  inset: 0 0 auto;
  width: 100%;
  height: 78%;
  object-fit: cover;
  object-position: center;
  mix-blend-mode: multiply;
  z-index: 0;
}
.product-card.pink img {
  inset: 8px 5% auto;
  width: 90%;
  height: 70%;
  object-fit: contain;
  object-position: center;
}
.product-meta {
  position: relative;
  z-index: 2;
}
.product-meta h3 {
  margin: 0 0 8px;
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(20px, 1.8vw, 28px);
  line-height: 1.02;
  letter-spacing: -.04em;
}
.product-meta p { margin: 0; font-weight: 800; }
.product-card button,
.color-card i {
  width: 40px;
  height: 40px;
  border: 1.5px solid var(--ink);
  border-radius: 999px;
  background: rgba(255,255,255,.78);
  display: grid;
  place-items: center;
  font-weight: 900;
}
.product-card button {
  position: absolute;
  right: 18px;
  bottom: 18px;
}

.color-row {
  margin-top: 28px;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: clamp(18px, 2vw, 30px);
}
.color-card {
  min-height: 214px;
  border: 1px solid rgba(23, 20, 18, .13);
  border-radius: 18px;
  background: var(--paper);
  padding: 22px 22px 20px;
  display: grid;
  grid-template-rows: minmax(128px, 1fr) auto;
  align-items: end;
  text-align: left;
  transition: transform .2s ease, box-shadow .2s ease;
}
.color-card:hover { transform: translateY(-4px); box-shadow: 0 14px 30px rgba(76, 47, 22, .09); }
.color-card.butter { background: #fff8d2; }
.color-card.tomato { background: #ffe4dc; }
.color-card.bubble { background: #ffe3f0; }
.color-card.pistachio { background: #f2f8df; }
.color-card.blue { background: #eaf7ff; }
.color-card img {
  width: 100%;
  height: 128px;
  object-fit: contain;
  object-position: center;
  mix-blend-mode: multiply;
}
.color-card b {
  font-family: "Archivo Black", sans-serif;
  font-size: 21px;
  letter-spacing: -.04em;
}
.color-card i {
  position: absolute;
  right: 12px;
  bottom: 12px;
  width: 34px;
  height: 34px;
  font-style: normal;
  font-size: 16px;
}
.color-card { position: relative; }

.character-story {
  position: relative;
}
.character-story > h2 { margin-bottom: 26px; }
.character-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(28px, 4vw, 64px);
  align-items: center;
}
.character-row article {
  min-height: 210px;
  display: grid;
  grid-template-columns: minmax(150px, 210px) 1fr;
  align-items: center;
  gap: 24px;
  border-right: 2px dashed rgba(201, 167, 255, .58);
}
.character-row article:last-child { border-right: 0; }
.character-row img {
  width: 100%;
  height: 165px;
  object-fit: contain;
  mix-blend-mode: multiply;
}
.character-row h3 {
  margin: 0;
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(25px, 2vw, 34px);
  letter-spacing: -.04em;
}
.character-row p {
  max-width: 190px;
  margin: 4px 0 0;
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(22px, 2vw, 30px);
  line-height: 1.03;
  letter-spacing: -.04em;
}

.bundle-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(22px, 2.4vw, 34px);
}
.bundle-card {
  min-height: 238px;
  display: grid;
  grid-template-columns: 1.02fr .98fr;
  gap: 10px;
  align-items: center;
  padding: 26px;
  border: 1px solid rgba(23, 20, 18, .11);
  border-radius: 26px;
  overflow: hidden;
  position: relative;
}
.bundle-card.lilac { background: #f2e8ff; }
.bundle-card.pink { background: #ffe2ef; }
.bundle-card.green { background: #f4f7d9; }
.bundle-card span {
  position: absolute;
  top: 16px;
  right: 16px;
  width: 58px;
  height: 58px;
  border-radius: 999px;
  border: 1px solid rgba(23, 20, 18, .16);
  background: rgba(255,255,255,.68);
  display: grid;
  place-items: center;
  text-align: center;
  font-size: 12px;
  font-weight: 900;
  line-height: 1.05;
}
.bundle-card h3 {
  max-width: 220px;
  margin: 0 0 10px;
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(22px, 1.7vw, 30px);
  line-height: 1;
  letter-spacing: -.04em;
}
.bundle-card p { max-width: 210px; margin: 0 0 18px; line-height: 1.3; font-weight: 700; }
.bundle-card b { display: block; margin-bottom: 16px; }
.bundle-card button {
  padding: 10px 17px;
  border-radius: 999px;
  border: 1.5px solid var(--ink);
  background: rgba(255,255,255,.76);
  font-weight: 800;
}
.bundle-card img {
  width: 100%;
  height: 175px;
  object-fit: contain;
  mix-blend-mode: multiply;
}

.newsletter {
  margin: 16px auto 42px;
  padding-top: 26px;
  padding-bottom: 26px;
  display: grid;
  grid-template-columns: minmax(120px, 190px) 1fr minmax(360px, .92fr);
  gap: clamp(24px, 4vw, 62px);
  align-items: center;
  border: 1px solid rgba(23, 20, 18, .12);
  border-radius: 25px;
  background: rgba(255, 250, 240, .78);
}
.newsletter img {
  height: 140px;
  width: 100%;
  object-fit: contain;
  mix-blend-mode: multiply;
}
.newsletter h2 {
  margin: 0 0 8px;
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(31px, 3vw, 48px);
  letter-spacing: -.045em;
}
.newsletter p { margin: 0; max-width: 340px; font-weight: 700; line-height: 1.35; }
.newsletter form {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 8px;
  padding: 7px;
  border: 1px solid rgba(23, 20, 18, .14);
  border-radius: 999px;
  background: #fff;
}
.newsletter input {
  min-width: 0;
  border: 0;
  outline: 0;
  background: transparent;
  padding: 0 18px;
}
.newsletter button {
  border: 0;
  border-radius: 999px;
  background: var(--tomato);
  color: #fff;
  padding: 15px 25px;
  font-weight: 900;
}

.site-footer {
  display: grid;
  grid-template-columns: 1.6fr repeat(5, 1fr);
  gap: clamp(22px, 3vw, 42px);
  padding-top: 34px;
  padding-bottom: 42px;
  border-top: 1px solid var(--line);
}
.site-footer p {
  max-width: 220px;
  margin: 16px 0 0;
  font-size: 13px;
  line-height: 1.45;
}
.site-footer nav {
  display: grid;
  align-content: start;
  gap: 7px;
}
.site-footer b {
  margin-bottom: 4px;
  text-transform: uppercase;
  font-size: 11px;
  letter-spacing: .14em;
}
.site-footer a:not(.logo) { font-size: 13px; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

@media (max-width: 1120px) {
  .site-header { grid-template-columns: 1fr auto; }
  .nav-links { display: none; }
  .hero {
    min-height: auto;
    grid-template-columns: 1fr;
    padding-top: 24px;
  }
  .hero-stage {
    order: -1;
    min-height: 520px;
  }
  .hero-main { left: 10%; width: min(570px, 68%); }
  .product-grid,
  .bundle-grid,
  .character-row {
    grid-template-columns: 1fr;
  }
  .color-row { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .character-row article {
    border-right: 0;
    border-bottom: 2px dashed rgba(201, 167, 255, .58);
  }
  .character-row article:last-child { border-bottom: 0; }
  .newsletter,
  .site-footer { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 720px) {
  :root { --pad-x: 20px; }
  .site-header { height: 72px; gap: 12px; }
  .logo { font-size: 25px; }
  .header-actions { gap: 9px; }
  .icon.account { display: none; }
  .hero {
    gap: 12px;
    padding-bottom: 52px;
  }
  .hero h1 { font-size: clamp(50px, 15vw, 72px); }
  .hero-copy p { margin: 24px 0; }
  .hero-stage { min-height: 380px; }
  .hero-main {
    left: 0;
    top: 7%;
    width: 78%;
  }
  .hero-keyring { width: 120px; right: 0; top: 0; }
  .hero-mug { width: 145px; right: 0; top: 46%; }
  .scribble-note { display: none; }
  .product-card { min-height: 350px; }
  .product-card img { height: 230px; }
  .color-row { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .bundle-card {
    min-height: auto;
    grid-template-columns: 1fr;
  }
  .newsletter {
    grid-template-columns: 1fr;
    margin-left: 20px;
    margin-right: 20px;
  }
  .newsletter form {
    grid-template-columns: 1fr;
    border-radius: 22px;
  }
  .site-footer { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 440px) {
  .hero-stage { min-height: 320px; }
  .hero h1 { font-size: clamp(44px, 14vw, 58px); }
  .primary-cta { width: 100%; justify-content: space-between; }
  .color-row,
  .site-footer {
    grid-template-columns: 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
    scroll-behavior: auto !important;
  }
}